GSPANN Becomes Great Place to Work-Certified

GSPANN Becomes Great Place to Work-Certified!

Happiness is the key to success and we are thrilled to have been certified for making GSPANN a happy place for its employees. Today, we proudly announce that GSPANN Technologies is now Great Place to Work-Certified!

Every year, more than 8000 organizations from over 50 countries partner Great Place to Work® (GPTW) to strengthen their workplace culture by understanding their employee practices, philosophy and organizational value. The GPTW metrics are built to testify the effectiveness of practices and policies followed within an organization to create a productive environment. With this certification, we’ve proven that not only do we greatly value the cultural diversity in the workplace and promote team spirit, but also provide a work-life balance in addition to flexible working hours.

We take pride in what we do and it feels great to be on the same page with our employees. A big THANK YOU to everyone who helped us build a desired workplace culture and took elaborate, anonymous assessments conducted by Great Place to Work. We couldn’t have accomplished this milestone without your help and we’ll keep striving towards creating a better world for you by prioritizing your individual needs.

And guess what—we are still hiring great employees!! Check out our careers page for various positions and provide us with references. At GSPANN, we believe in placing trust in our employees to help us expand our growing team. Not only will we prioritize your references, but will also reward you with reference bonus – now that’s a win-win situation in a true sense!

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Reinvesting Savings in Digital

How companies are reinvesting their savings to grow on digital footprint

See how company busts led to the growth of digital channels

The end of 20th century saw the coming of many start-ups, mostly dot-coms, who received their investment by going public. Initial stage saw their stocks soaring high to incredible and inflated heights, which was expected to make everyone involved a millionaire. Since more attention was paid to publicity instead of a solid business plan, the beginning of 2000 saw the tech bubble burst, leaving nothing behind but shattered dreams.

Most company busts followed a pattern: The start-ups received hundreds of millions through initial funding offerings (IPOs) and venture capital; the companies made rampant spending for rapid expansion, ran out of cash reserves when revenue didn’t reach expected levels; shed out excess money to shareholders for investing when the market went up, instead of investing it further in the business; the market condition left no source for additional funding, leading to bankruptcy of the companies.

Companies Reinvesting in Digital
Ratio of payouts by US companies to shareholders

But history has it, every crash brings along a booming era of opportunities. Be it the cratered Apple stock of 1981, or the declining of DEC (Digital Equipment Corp) of the early 1990s. These were some of the major tech crashes that led the founders to take their savings and look for digital ways to get back their lost money. The coming of internet ended the dominance of Web companies that led to the “great recession” of 2008, ushering the predominant usage of mobile internet.

Businesses have already realized that it was imperative to use digital channels and develop a comprehensive digital strategy to have a continuous engagement with client, suppliers, employees and investors. The challenge of developing an end-to-end response and rethinking the business and operating models to deliver the same wasn’t going to come in handy. This need of the time led to the coming up of various startups, such as Stash and WiseBanyan, who helped the broke companies to invest their couch pennies.

Such companies did not only transform their initial commitment into a healthy nest egg, but also aspire to grow with them. Setting themselves up by managing small amounts, they look for alternative sources of revenue instead of charging percentage on the broke company’s assets under management (AUM). They carved their niche as technology companies, and not financial companies, who were more focused on winning a large customer base rather than assets.

The setup was a win-win situation at both ends where the broke companies found their investment while the tech companies solidified their customer base by offering premium features.

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Adobe Summit 2016

See GSPANN at Booth #209

Understand how GSPANN helps retailers succeed

GSPANN will be attending Adobe Summit 2016, from March 20th -24th in Las Vegas, to help retailers learn how to use Adobe Marketing Cloud to create compelling shopping experiences for their customers.  As an Adobe partner, GSPANN has assisted various organizations engage their customers with shopping experiences that differentiate their brand.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience. By integrating the Adobe Marketing Cloud with e-commerce platforms like Demandware, SAP Hybris, Oracle Commerce (ATG) and IBM Websphere Commerce Server, GSPANN creates powerful, integrated marketing and selling engines for organizations.

Come stop by booth #209 at Adobe Summit 2016 to learn how we integrate e-commerce with the Adobe Marketing Cloud to drive customer engagement.

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The Rise of Subscription Boxes

Sephora Fans Can Now Enjoy Samples Shipped Directly To Their Door

Sephora recently launched its very own beauty subscription box service. This new program will be competing against BirchBox and Ipsy. Both of these companies have proven the beauty box model works and have over 1 million subscribers. The appeal of these beauty boxes lies in the ease they provide for subscribers. At the low cost of $10 a month, subscribers are sent 4-6 deluxe size samples of beauty and hair products. They are able to sample these products before deciding if they want to purchase the full size bottle. Furthermore, Birchbox and Ipsy provide their customers with discounts when they buy beauty products directly from their site.

Continue reading “The Rise of Subscription Boxes” »

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NRF 2016

See GSPANN at Booth #1225

Understand how GSPANN helps retailers succeed

GSPANN is returning for NRF 2016, January 17-19th in New York City, to help retailers drive revenue by adopting WCMS.  Our experience integrating WCMS with other enterprise platforms enable organizations get the most from their platform investments.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience.

Come stop by booth #1225 at NRF 2016 to learn how we can help deliver your omni-channel vision.

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Oracle Open World 2015

See GSPANN at Booth #2441

Understand how GSPANN helps Oracle-focused retailers succeed

GSPANN is an Oracle Gold Partner that provides global strategy and implementation for Oracle Webcenter Sites, Oracle Commerce (ATG), Endeca, and Advanced Analytics.  We integrate and optimize Oracle platforms with those of other vendors to deliver eCommerce solutions that drive conversion and fulfill customer demands around mobile, personalization, and omni-channel experience.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience.

Come stop by booth #2441 at Oracle Open World 2015 to learn how we deliver successful Oracle-based solutions for our clients.

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Matching Content to the Customer Journey

The Customer Journey Defines Your Content Selection

Accessing the Right Content to Deliver a Relevant Experience

Marketers looking for the best return on their investments need to be looking at content development in the context of the customer journey. As customers move through the sales, delivery and support cycle with your company, the type of content and subject matter you deliver to them needs to changed in order to deliver the most impact. The goal is to engage the right people, at the right time, with the right content.

While such a goal may seem intuitively obvious, the complexity of putting a content program in place based on the customer journey can quickly spiral out of control. This is due to the countless number of potential nuances when you factor in multiple product lines, language barriers, and demographics. What usually ends up happening is that some of the content gets delivered to some customers on some of the right channels. Good enough might be ok for some, but when competitors start to step up, good enough won’t be sufficient for long-term success.

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20% of Sales are Attributed to The Email Marketing Channel

Email Marketing Continues to Rock-on!

Why you should continue to invest in email marketing

Prognosticators of Email’s End—Beware!

There are many examples of people lauding the end of email with each new digital channel that marketers latch on to, but as we know the numbers have told us, and are continuing to tell us a different story about the perennial value of email.

Email Is Dead
You can find the web littered with skeptics over the years.

Continue reading “20% of Sales are Attributed to The Email Marketing Channel” »

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Build A Sitecore Analytics Roadmap That Leads You To Success

What Does an ‘Analytics Roadmap’ Look Like?

Develop a Plan that Enables Your Success

Getting started correctly is important, but continuing on the correct path will help you achieve your analytics goals. As with many tasks marketers undertake these days, having a ‘cookbook’ to guide your efforts reduces your learning curve and increases your success rate.

We have defined a roadmap that will allow you to enter at various points along the journey, depending on your current level of maturity.  Assessing your current maturity level using MADD will help you determine where the ideal entry point is for your organization on the roadmap for your organization’s current maturity. Continue reading “Build A Sitecore Analytics Roadmap That Leads You To Success” »

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Retailers Are Using In-App Texting To Drive a Personalized Sales Experience

You Can Now Shop via Text Messages?

New App Provides a More Personalized Shopping Experience

At one time or another, we have all placed an order over the phone, whether it be for food or any other product. Well now Nordstrom has taken this one step forward and introduced a way for customers to make a purchase via text messages (phone orders of the 21st century if you will). Nordstrom has just released an app, TextStyle, which essentially pairs customers with a sales associate to help them through the buying journey. Through this app sales associates can send customers a description or photo of a product through private messages. When the customer is ready to make the purchase, they just have to reply “buy”, enter in a unique code, and the transaction will be completed.

Continue reading “Retailers Are Using In-App Texting To Drive a Personalized Sales Experience” »

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