Adobe Summit 2016

See GSPANN at Booth #209

Understand how GSPANN helps retailers succeed

GSPANN will be attending Adobe Summit 2016, from March 20th -24th in Las Vegas, to help retailers learn how to use Adobe Marketing Cloud to create compelling shopping experiences for their customers.  As an Adobe partner, GSPANN has assisted various organizations engage their customers with shopping experiences that differentiate their brand.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience. By integrating the Adobe Marketing Cloud with e-commerce platforms like Demandware, SAP Hybris, Oracle Commerce (ATG) and IBM Websphere Commerce Server, GSPANN creates powerful, integrated marketing and selling engines for organizations.

Come stop by booth #209 at Adobe Summit 2016 to learn how we integrate e-commerce with the Adobe Marketing Cloud to drive customer engagement.

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The Rise of Subscription Boxes

Sephora Fans Can Now Enjoy Samples Shipped Directly To Their Door

Sephora recently launched its very own beauty subscription box service. This new program will be competing against BirchBox and Ipsy. Both of these companies have proven the beauty box model works and have over 1 million subscribers. The appeal of these beauty boxes lies in the ease they provide for subscribers. At the low cost of $10 a month, subscribers are sent 4-6 deluxe size samples of beauty and hair products. They are able to sample these products before deciding if they want to purchase the full size bottle. Furthermore, Birchbox and Ipsy provide their customers with discounts when they buy beauty products directly from their site.

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NRF 2016

See GSPANN at Booth #1225

Understand how GSPANN helps retailers succeed

GSPANN is returning for NRF 2016, January 17-19th in New York City, to help retailers drive revenue by adopting WCMS.  Our experience integrating WCMS with other enterprise platforms enable organizations get the most from their platform investments.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience.

Come stop by booth #1225 at NRF 2016 to learn how we can help deliver your omni-channel vision.

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Oracle Open World 2015

See GSPANN at Booth #2441

Understand how GSPANN helps Oracle-focused retailers succeed

GSPANN is an Oracle Gold Partner that provides global strategy and implementation for Oracle Webcenter Sites, Oracle Commerce (ATG), Endeca, and Advanced Analytics.  We integrate and optimize Oracle platforms with those of other vendors to deliver eCommerce solutions that drive conversion and fulfill customer demands around mobile, personalization, and omni-channel experience.

We help leading apparel, department store, grocery and specialty retailers deliver seamless omni-channel experiences to their customers, by combining eCommerce systems with content management, mobility and customer intelligence solutions.  We understand the challenges that retailers face in planning and executing roadmaps that deliver their omni-channel vision in a timely, cost-effective manner, while they work to combine their existing technology investments with emerging technology opportunities.

This understanding enables us to provide consulting and technology services that result in high-value retail solutions that directly impact sales results and the brand experience.

Come stop by booth #2441 at Oracle Open World 2015 to learn how we deliver successful Oracle-based solutions for our clients.

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Matching Content to the Customer Journey

The Customer Journey Defines Your Content Selection

Accessing the Right Content to Deliver a Relevant Experience

Marketers looking for the best return on their investments need to be looking at content development in the context of the customer journey. As customers move through the sales, delivery and support cycle with your company, the type of content and subject matter you deliver to them needs to changed in order to deliver the most impact. The goal is to engage the right people, at the right time, with the right content.

While such a goal may seem intuitively obvious, the complexity of putting a content program in place based on the customer journey can quickly spiral out of control. This is due to the countless number of potential nuances when you factor in multiple product lines, language barriers, and demographics. What usually ends up happening is that some of the content gets delivered to some customers on some of the right channels. Good enough might be ok for some, but when competitors start to step up, good enough won’t be sufficient for long-term success.

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20% of Sales are Attributed to The Email Marketing Channel

Email Marketing Continues to Rock-on!

Why you should continue to invest in email marketing

Prognosticators of Email’s End—Beware!

There are many examples of people lauding the end of email with each new digital channel that marketers latch on to, but as we know the numbers have told us, and are continuing to tell us a different story about the perennial value of email.

Email Is Dead
You can find the web littered with skeptics over the years.

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Build A Sitecore Analytics Roadmap That Leads You To Success

What Does an ‘Analytics Roadmap’ Look Like?

Develop a Plan that Enables Your Success

Getting started correctly is important, but continuing on the correct path will help you achieve your analytics goals. As with many tasks marketers undertake these days, having a ‘cookbook’ to guide your efforts reduces your learning curve and increases your success rate.

We have defined a roadmap that will allow you to enter at various points along the journey, depending on your current level of maturity.  Assessing your current maturity level using MADD will help you determine where the ideal entry point is for your organization on the roadmap for your organization’s current maturity. Continue reading “Build A Sitecore Analytics Roadmap That Leads You To Success” »

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Retailers Are Using In-App Texting To Drive a Personalized Sales Experience

You Can Now Shop via Text Messages?

New App Provides a More Personalized Shopping Experience

At one time or another, we have all placed an order over the phone, whether it be for food or any other product. Well now Nordstrom has taken this one step forward and introduced a way for customers to make a purchase via text messages (phone orders of the 21st century if you will). Nordstrom has just released an app, TextStyle, which essentially pairs customers with a sales associate to help them through the buying journey. Through this app sales associates can send customers a description or photo of a product through private messages. When the customer is ready to make the purchase, they just have to reply “buy”, enter in a unique code, and the transaction will be completed.

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E-Commerce Moving to Social Media Platforms

Can Social Media Help Drive Sales for Retailers?

Retailers Look to Social Media Platforms for Increased Revenue

As consumers are becoming increasingly digital, retailers must find new ways to allow customers to easily purchase their products. This has led e-commerce to evolve from just a classic web-based platform. In order to engage as many customers as possible and drive sales, retailers must consider evolving their e-commerce strategy. Continue reading “E-Commerce Moving to Social Media Platforms” »

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Reaching Analytics Maturity with Sitecore

How to Reach Your Analytics Goals

Understanding Where You Are Informs Where You Start

Not unlike other competencies that marketing organizations develop, most marketing organizations will find that their analytics competencies lie along a maturity curve. Not only are some organizations more mature than others, but it is also common to find different levels of maturity within the same organization.

To understand the best place to start your Sitecore analytics journey, we will begin by identifying where, along an analytics maturity curve, you already are. Continue reading “Reaching Analytics Maturity with Sitecore” »

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